Online education is another niche with high-profit potential for AdSense arbitrage.

In the past few years, online education and digital learning have witnessed massive adoption and growth. Statistics show that the e-learning market will hit over $2.6 billion by 2023 in the Latin America industry.

Students and professionals are taking advantage of the opportunity to acquire skills and qualifications. More so, there are a lot of online learning platforms offering free and paid online courses including

  • Udemy
  • Coursera
  • Harvard online
  • edX
  • Alison
  • Skillshare
  • LinkedIn Learning (formerly known as Lynda)

Some of these platforms pay more money to place ads on publisher sites in specific locations. Website owners can latch onto the opportunities that exist in this niche. They can write about topics related to

  • Free online courses
  • Paid online courses
  • Online bachelor’s and master’s degrees
  • E-learning programs for corporate organizations
  • Online college programs

They can even drill down and focus on specific subjects including

  • Business and entrepreneurship
  • Cybersecurity
  • Digital marketing
  • Machine learning
  • Artificial intelligence
  • Arts and Crafts, and more

Average CPC / PPC Costs for Online Education

Again, data from SEMRush shows that the average CPC for the online education niche is $16.06.

Some of the top-paying keywords in this industry include

  • Online classes with a CPC of $113.30
  • Associate degrees online with a CPC of $46.92
  • Online colleges with a CPC $92.37
  • Online school with a CPC of $48.65
  • Best online colleges with a CPC of $39.95

The popular keywords in this niche include

  • Udemy with a monthly search volume of 550,000
  • College- search volume of 368,000 every month
  • Coursera – monthly search volume of 246,000 every month
  • Pluralsight – 165,000 searches every month
  • Training – 110,000 searches monthly
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